USA Baseball sent out a dedicated email blast focused on customization leading into the World Baseball Classic. USA Baseball sees their Fanzones customization program as a great way to drive incremental jersey sales, as they can immediately fill the demand for the USA rosters that have just been announced.
USA Baseball has integrated the Fanzones Online Preview Tool to their website. This tool provides a best-in-class front-end, allowing consumers to ‘create’ their customized jersey or t-shirt online, on the USA Baseball garment, with the USA Baseball font, in real-time, selecting from the USA Baseball roster of MLB players, or create a custom ANY NAME, ANY NUMBER combination. The Fanzones Online Preview Tool integrates seamlessly into USA Baseball’s existing website, and also has full back-end functionality in terms of analytics and inventory management.