About Us

We're redefining retail entertainment

Our Mission

Fanzones provides differentiating omni-channel retail entertainment solutions, through our unique interactive on-demand customization technology, while supplying the highest quality authentic jersey componentry. The Fanzones team will go the extra mile for our partners, creating turnkey solutions and responding quickly to their needs.

Our Journey

Our Story

In the summer of 2005 Adam Crystal and Jeffery Silver formed a partnership creating Silver Crystal Sports Inc.

With their great passion for sports and entertainment Adam and Jeffery have been able to develop a unique and powerful business that caters to providing customizable “on-demand” products to Retailers all around the world. By taking traditional manufacturing techniques and merging with interactive digital technologies the Fanzone program stands alone on providing the ultimate point of sale experience.

Creating the story of “Retail Entertainment” has been the common goal in defining the Fanzones unique capabilities for all its partners.  As a Global Leader in providing customizable applications for all aspects of sports apparel industry this partnership continues to grow to over 400 locations globally.

Partnership is defined by:

“An arrangement where parties, known as partners, agree to cooperate to advance their mutual interests.”

All of our customers are truly our partners in building their brand and interactive experiences for everyone’s goal of success. The Silver Crystal Sports team has been able to provide an Omni Channel experience to all sports and entertainment fans around the world.

Our Story will continue to move forward as we advance in technology and our manufacturing techniques.

Stay tuned.

Jeffery Silver


Adam Crystal


Ron Price
Vice President, Finance & General Manager
Rob MacLean
Vice President, Digital Products
Liz Gale
Director of Operations
James Di Pede
Director of Sales
Mark Dozzi
Sales & Development Manager
Mike Danischewsky
National Account Manager
Sean Bidon
Territory Manager, Fanzones
Bobby Glatter
Sales Support & Customer Service Specialist


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We're all packed up and ready to head to Las Vegas for the 2022 Sports Licensing & Tailgate Show! Be sure to pay a visit to Silver Crystal Group, the global leader in customization, at booth No. 1033 all day Wednesday through Friday if you're in town for the show.

Our company will be represented by none other than our two Co-CEOs, Adam Crystal and Jeff Silver. Joining our company visionaries will be our all-star sales staff in Mike Danischewsky, Dayn Floyd, and Kevin Murphy. We couldn't have a better group of people on-site to represent our brand and show off absolutely everything we've got to offer in the customization and apparel world.

We're wishing everyone safe travels to Las Vegas, and we can't wait to see you all at booth 1033! ✅

#SilverCrystal #Fanzones #SportsLicenseAndTailgateShow #Vegas #TradeShow #Customization #RetailEntertainment #NBA #NFL #NHL #MLB #Sports

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Some real monkey business going on here… 😅 🙉

Guess we need to add customized jerseys for monkeys on the to do list! 🤣 We can’t get enough of this hilarious moment from the @anaheimducks game on @angels night.

We love to see two of our great #Fanzones partners coming together to celebrate each other, and we can’t to see what antics the Rally Monkey will get up to next! 🤷‍♂️

(🎥: @ballysportwest)

#Fanzones #NHL #MLB #Customization #RallyMonkey #Ducks #Angels #Retail #RetailEntertainment #Jerseys #SilverCrystal

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Exciting days ahead for our #Fanzones partners in D.C. @washingtonnfl as they are set to announce their new team name and official look in just one month’s time on February 2nd. 👀

Admirals? Commanders? Groundhogs? Whatever the name ends up being we are sure fans will be thrilled with their squads new identity, and #Fanzones will be ready to go with all the top-notch customizable apparel they’ll need to support the team. ✅

(🎥: @washingtonnfl)

#Fanzones #NFL #Football #Washington #WFT #WashingtonFootballTeam #Jerseys #Apparel #FanzonesPartner #Retail #RetailEntertainment #SilverCrystal

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Ovi and Sid still reign supreme! 🐐 🐐

Checking out the top-selling @nhl jerseys for the calendar year 2021 from our great partners at @fanatics and the NHL. Great to see 17 years into their careers that @aleksandrovechkinofficial and Sidney Crosby remain as popular as ever taking the top two spots on the list. They are closely followed by the legendary Marc-Andre Fluery, and two of the NHL's best young superstars in @austonmatthews and @mcdavid97 to round out the top five. 💯

#Fanzones is proud to work with Fanatics and the NHL to provide hockey fans across the globe with the highest quality customized jerseys and apparel. Many of these jerseys were crested in our warehouse, or made up on-site by using our #Fanzones presses and technology. We are thrilled to see so many happy customers rocking their jerseys each and every day, and know plenty of you had some waiting under the tree on Christmas morning this past weekend.

We can't wait to see what this new year has in store for our NHL partners! Who do you think makes a push to join this list come December 2022?

(📸: @nhl)

#Fanzones #FanzonesPartners #NHL #Hockey #Jerseys #Fanatics #NHLShop #NHLStore #Retail #eCommerce #Apparel #Customization #RetailEntertainment #SilverCrystal

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We'd like to wish all our friends, family, and great #Fanzones partners a happy and healthy Christmas holiday! 🎄

It's been a huge year for #Fanzones, and we can not wait to see what 2022 has in store for us!

Please take the proper precautions to stay healthy and safe this holiday season, and we'll see you all again in the new year! 👍

#Fanzones #FanzonesPartners #FanzonesFridays #Retail #Apparel #Customization #RetailEntertainment #Christmas #SilverCrystalGroup #MerryChristmas #HappyNewYear #2022

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Big move in New York from our #Fanzones partners the @mets after hiring longtime manager Buck Showalter to take the helm of their club. 👏

Showalter makes his return to New York after starting his managerial career with the Yankees back in 1992. Buck's made stops as the boss in Arizona, Texas, and Baltimore since, but the Florida native couldn't resist the pull to return to his second home in NYC to give it another go on the bench, this time for the Mets. 🍎

We can't wait to see what Buck's impact will be on an exciting Mets roster. Can the 20-year MLB veteran bring it all together with current stars such as Francisco Lindor and Jacob deGrom? Only time will tell! 🧐

Shoutout to the @metsteamstore for sharing this awesome image and making some good use of our #Fanzones technology. Make sure you pay them a visit next time you're at @citifield to grab your very own customized Mets jersey! ✅

#Mets #MLB #Manager #Buck #CitiField #NYC #NewYork #Customization #Fanzones #FanzonesPartner #Apparel #Retail #RetailEntertainment #SilverCrystal

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Looking good there, @kingjames in your custom @penguins 'JAMES' jersey. 👀 👑

You know who to call if you're looking for more of the best customized jerseys in the business! 📱 #Fanzones works with multiple @nhl teams as well as the @officialnhlshop to hook up fans with the highest quality customizable jerseys and apparel. ✅

(📸: @lakers)

#Fanzones #NHL #NBA #LeBron #KingJames #Lakers #Penguins #NHLStore #Customization #Retail #RetailEntertainment #SilverCrystal

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Happy #NBAJerseyDay! 🏀 What's your all time favorite NBA jersey?! 🤔

The @nba is celebrating all day long and asking fans and players alike to share stories, photos, and videos highlighting their all-time favorite NBA jerseys. 🙌

#Fanzones is proud to work with NBA teams and the league itself to provide hoops fans with the highest quality and fully customizable jerseys and apparel. Our #Fanzones technology can be found in multiple NBA stadiums, and is featured in @nbastore locations across the globe. Make sure to seek out our tech and grab yourself your very own customized jersey next time you attend an NBA game at one of our partner stadiums. ANY name and ANY number, that's the #Fanzones way! 💯

Be sure to follow us for plenty more NBA content as the season heats up heading into the new year and what is shaping up to be a tight run to the playoffs! ✅

(🎥: @nba)

#Fanzones #NBAJerseyDay #JerseyDay #FanzonesPartner #NBA #Basketball #Hoops #Jerseys #Apparel #Customization #SilverCrystal #Retail #RetailEntertainment #Nike #Fanatics

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It's FINALS weekend in the @cfl! 🚨 🏆

Today's #FanzonesFriday is focused on our great partners at the CFL as we head into what's going to be a fantastic weekend of football! First up we have the battle of the QEW as the @hamiltontigercats take the trip down the highway to pay a visit to the @torontoargos at BMO Field to battle in the East Final.

Later on Sunday, we've got an all-prairie matchup as the @sskroughriders, fresh off a thrilling OT win vs. Calgary, head to Winnipeg to take on the league-leading @wpgbluebomberscfl in the West Final.

These are both looking like some GREAT matchups and we can't wait to hit the couch and take in both games this Sunday! We don't want to pick any favourites as we appreciate all of our great #Fanzones partners equally. We're just hoping for some fantastic football to decide who gets the honor the play for the Grey Cup next Sunday in Hamilton! 🏆

Heading down to one of these games this weekend? Make sure you check out each team's retail store for ALL your CFL apparel needs! In Toronto, you can visit @realsportsapparel, the official shop of the Argos, located at. 50 Bay St., just outside of Scotiabank Arena, as well as the various pop-up retail locations around BMO Field. In Winnipeg, pay a visit to the Bomber Store at IG Field, located at 315 Chancellor Matheson Road. ✅

Can't make it to a game this weekend? No worries! You can shop for all your CFL apparel needs online at the official CFL store right HERE: https://www.cfl.ca/shop/

(📸:: @sskroughriders, @wpgbluebomberscfl, @torontoargos, @hamiltontigercats)

#Fanzones #FanzonesFriday #CFL #Finals #WestFinal #EastFinal #Riders #Bombers #Argos #TiCats #Retail #Apparel #Customization #Jersey #NewEra #RetailEntertainment #SilverCrystal

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Wishing all of our American #Fanzones partners a wonderful, happy and healthy Thanksgiving! 🙌 🦃

Credit goes out to the @nfl for this awesome graphic that we just had to share on our page. 😅

There's nothing better than sitting back, taking down some turkey, and taking in NFL football all day long on Thanksgiving Thursday. 😋 Best of luck to all of our #Fanzones partners hitting the field today, and from our #Fanoznes family to yours, we wish you all nothing but the best this weekend!

(📸: @nfl)

#Fanzones #FanzonesPartners #NFL #Lions #Bears #Saints #Football #Thanksgiving #TurkeyDay #Sports #Retail #RetailEntertainment #Customization #Apparel #Fall #Holidays #SilverCrystal

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