About Us

We're redefining retail entertainment

Our Mission

Fanzones provides differentiating omni-channel retail entertainment solutions, through our unique interactive on-demand customization technology, while supplying the highest quality authentic jersey componentry. The Fanzones team will go the extra mile for our partners, creating turnkey solutions and responding quickly to their needs.

Our Journey

Our Story

In the summer of 2005 Adam Crystal and Jeffery Silver formed a partnership creating Silver Crystal Sports Inc.

With their great passion for sports and entertainment Adam and Jeffery have been able to develop a unique and powerful business that caters to providing customizable “on-demand” products to Retailers all around the world. By taking traditional manufacturing techniques and merging with interactive digital technologies the Fanzone program stands alone on providing the ultimate point of sale experience.

Creating the story of “Retail Entertainment” has been the common goal in defining the Fanzones unique capabilities for all its partners.  As a Global Leader in providing customizable applications for all aspects of sports apparel industry this partnership continues to grow to over 400 locations globally.

Partnership is defined by:

“An arrangement where parties, known as partners, agree to cooperate to advance their mutual interests.”

All of our customers are truly our partners in building their brand and interactive experiences for everyone’s goal of success. The Silver Crystal Sports team has been able to provide an Omni Channel experience to all sports and entertainment fans around the world.

Our Story will continue to move forward as we advance in technology and our manufacturing techniques.

Stay tuned.

Jeffery Silver


Adam Crystal


Ron Price
Vice President, Finance & General Manager
Rob MacLean
Vice President, Digital Products
Liz Gale
Director of Operations
James Di Pede
Director of Sales
Mark Dozzi
Sales & Development Manager
Mike Danischewsky
National Account Manager
Sean Bidon
Territory Manager, Fanzones
Bobby Glatter
Sales Support & Customer Service Specialist


Follow us on Instagram

Wishing all of our great American #Fanzones partners a happy and safe 4th Of July! 🇺🇸 🎉

Enjoy the full day of @mlb action, and maybe even a hot dog eating contest or two! 😋

(📸: @dodgers)

#Fanzones #4thOfJuly #IndependenceDay #USA #Baseball #MLB #Dodgers #Sports #Jerseys #Retail #Customization #SilverCrystal

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Happy Canada Day to all of our top-notch Canadian #Fanzones partners! 🇨🇦

#Fanzones is proud to partner with multiple teams across Canada to provide their fans with the highest quality customizable jerseys and apparel. We can't wait to sit back and take in some Canada Day baseball this afternoon as our hometown Blue Jays rock the red jerseys to take on the Rays.

Wishing all of our partners a safe and fun Canada Day weekend!

(📸: Toronto Blue Jays)

#Fanzones #FanzonesFriday #CanadaDay #OCanada #Baseball #MLB #BlueJays #Sports #Retail #RetailEntertainment #Jerseys #Customization #SilverCrystal

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Taking in that Summer Sunshine! 😎

For the first time in three years, our entire Silver Crystal Group team was able to get together outdoors and celebrate the fantastic things we’ve been able to achieve at our company Summer BBQ. It was a beautiful (but HOT!) Summer day at our Toronto HQ, and we loved seeing all the smiles on everyone’s faces as they enjoyed their food and had some fun in the Summer sun.

Thank you very much to our top-notch Co-CEOs Adam Crystal and Jeff Silver for putting this event together. The last three years have been difficult for everyone, but things are looking way up for SCG as we emerge from the worst of the COVID-19 Pandemic.

It was so great to have the entire company back together in one space, and we can’t wait to do it all again next year! Check out the slideshow below to see some of our favourite highlights from a great afternoon out of the office! 🙌

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It's nearly time for Game 1 of the Stanley Cup Finals! 🚨 🙌 🏆

The two-time defending champion @tblightning are set for a showdown with the West-Winning @coloradoavalanche in what should be a Stanley Cup Finals for the ages!

Check it out as our friends at @shoptbsports get set for tonight's showdown with some sweet patch additions making use of our #Fanzones technology. Are you ready to go for Game 1?!

Best of luck to both the Bolts and Avs as they battle it out for hockey's ultimate prize! 🏆

#Fanzones #NHL #Lightning #Avalanche #Jerseys #Customization #Retail #RetailEntertainment #Sports #Hockey #NHL #Customization #Jerseys #SilverCrystal

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Our partners at @officialnhlshop are the best in the business! #FanzonesFriday

Congratulations to our #Fanzones partners at the NHL NYC Flagship Store for being named a 2022 @nycxdesign finalist for best retail location. 👏

Designed in collaboration with @tpgarchitecture, the pristine 9,000 square-foot Manhattan West location truly has it all. Shoppers have access to a wide range of products, including assortments for all 32 @nhl clubs across various different categories. These extensive offerings of course include on-site jersey customization utilizing our #Fanzones technology.

We are proud to work with our partners at @lids and @fanatics to provide hockey fans from around the globe with this premium retail experience. Check out the video below highlighting this spectacular location and all it has to offer. From customized jerseys, hats and t-shirts, to just about everything any hockey fan could possibly want, this location truly has it all.

Looking to check out the store for yourself? Pay them a visit at 385 9th Ave, Manhattan West Plaza in New York City. Trust us when we say you will not regret taking some time to check out this truly spectacular retail experience.

You can find more information on the NYCxDESIGN Awards and check out all the other nominees and winners right here: https://interiordesign.net/award/nycxdesign-awards-winners-2022/

(🎥: TPG Architecture, NHL)

#Fanzones #FanzonesFriday #FanzonesPartner #NHL #NHLShop #Retail #Sports #Hockey #RetailEntertainment #Apparel #Customization #Jerseys #Fanatics #Lids #SilverCrystal #NYCxDESIGN

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Learn more about how Fanzones can provide an innovative retail solution for your business.