About Us

We're redefining retail entertainment

Our Mission

Fanzones provides differentiating omni-channel retail entertainment solutions, through our unique interactive on-demand customization technology, while supplying the highest quality authentic jersey componentry. The Fanzones team will go the extra mile for our partners, creating turnkey solutions and responding quickly to their needs.

Our Journey

Our Story

In the summer of 2005 Adam Crystal and Jeffery Silver formed a partnership creating Silver Crystal Sports Inc.

With their great passion for sports and entertainment Adam and Jeffery have been able to develop a unique and powerful business that caters to providing customizable “on-demand” products to Retailers all around the world. By taking traditional manufacturing techniques and merging with interactive digital technologies the Fanzone program stands alone on providing the ultimate point of sale experience.

Creating the story of “Retail Entertainment” has been the common goal in defining the Fanzones unique capabilities for all its partners.  As a Global Leader in providing customizable applications for all aspects of sports apparel industry this partnership continues to grow to over 400 locations globally.

Partnership is defined by:

“An arrangement where parties, known as partners, agree to cooperate to advance their mutual interests.”

All of our customers are truly our partners in building their brand and interactive experiences for everyone’s goal of success. The Silver Crystal Sports team has been able to provide an Omni Channel experience to all sports and entertainment fans around the world.

Our Story will continue to move forward as we advance in technology and our manufacturing techniques.

Stay tuned.

Jeffery Silver
CO-CEO

jeff@silvercrystalsports.com

Adam Crystal
CO-CEO

adam@silvercrystalsports.com

Ron Price
Vice President, Finance & General Manager
Rob MacLean
Vice President, Digital Products
Liz Gale
Director of Operations
James Di Pede
Director of Sales
Mark Dozzi
Sales & Development Manager
Mike Danischewsky
National Account Manager
Sean Bidon
Territory Manager, Fanzones
Bobby Glatter
Sales Support & Customer Service Specialist

@Fanzones1

Follow us on Instagram

Happy #FanzonesFriday! 🙌

Things are ramping up quickly here at #Fanzones HQ as the holiday season is now officially upon us. It’s been a busy time for our team, and an even busier time for our partners across the Sports World as retail demand hits its yearly peak. 📈

That can certainly be said for our partners at the Major League Baseball Flagship Store in NYC! Check out their slick holiday promo here featuring both our state-of-the-art Jersey Roller Coaster installation, as well as a nice viewing of one of our Fanzones jersey presses. ✅

You can visit the MLB Flagship Store all year long for ALL your MLB retail needs. It is truly your one-stop shop for all things baseball, and we can’t say enough about this beautiful new location right in the heart of NYC!

#Fanzones #FanzonesFriday #FanzonesPartners #MLB #Baseball #NYC #Flagship #Sports #Retail #RetailEntertainment #Jerseys #Customization #SilverCrystal

(📹: @mlbstorenyc)
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A legend of the game gone far too soon.

Maple Leafs legend Börje Salming has passed away, losing his fight with ALS at the age of 71.

Börje was one of the toughest players to ever lace up the skates and became a role model not just for Swedish, but all European players who one day dreamed of playing in the NHL.

Salming was inducted into the Hockey Hall of Fame in 1996, becoming the first European player to earn that illustrious honor.

Today we honor and celebrate the legacy of a true legend of the game. Our thoughts are with Börje's many friends, and of course his family.

Rest in peace, Börje. 💙 🙏

(📸: @mapleleafs)
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#Fanzones would like to wish a Happy, healthy and safe Thanksgiving to all of our amazing American partners and customers. 🦃

We might be headquartered up in Canada, but that won’t stop us from checking in on a full day of @NFL Thanksgiving action! We’ve got three great games slated for today, and can’t wait to take in all the fun Thanksgiving festivities.

Be sure to shop your customizable NFL jerseys with our partners at @fanatics this holiday weekend. Get yourself set for the home stretch of the season with a freshly customized jersey of your choice. ✅

Happy Thanksgiving from your friends at #Fanzones and Silver Crystal Group!
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It's a BIG day in the @nba jersey world as the league has officially unveiled all 32 new 'City Edition' uniforms to be worn this season. 🙌

For the past six seasons, the NBA has allowed clubs to create jerseys featuring unique elements, and allowed franchises a chance to pay their respects to their home cities, their history, or go off the board and take a totally new approach for the look and feel of their team.

This season all 32 teams have come out with a revamped 'City Edition' look, and the results certainly do not disappoint. Take a look at the video below to get a first-hand look at all 32 new jerseys.

Our #Fanzones NBA team has been prepping for this drop for the past few months, and we are thrilled to finally see these awesome jerseys revealed to the public. Be sure to pay a visit to your official team store, or any of our #Fanonzes custom zones located in @nbastore across the globe to customize your brand new 'City Edition' jersey! ✅

(🎥: @nike)

#Fanzones #NBA #FanzonesPartners #CityEdition #CityJerseys #Jerseys #Retail #Customization #Basketball #Hoops #BallIsLife #Sports #RetailEntertainment #SilverCrystal
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We’re all set for first pitch of the 2022 #WorldSeries! ⚾️🏆

Happy #FanzonesFriday, and happy World Series day! We can’t wait to watch two of #Fanzones partners square off in Game 1 of the Fall Classic tonight!

The @astrosbaseball have dominated all season long, reaching their 4th World Series in the last 6 years. Meanwhile, the @phillies come in as arguably the hottest team in baseball, losing just two games so far in their postseason run.

It’s going to be a GREAT series, and we can’t wait to watch and see all those beautiful customized jerseys in the stands. Be SURE to stop by the official team stores at Minute Maid Park and Citizens Bank Park to grab your very own custom jersey! You can also shop custom jerseys and apparel for ALL 32 clubs with our great partners at @mlbstorenyc. Be sure to pay them a visit if you’re in the NYC area for all things baseball. ✅

Best of luck to both squads, and may the best #Fanzones partner win! 🙌

#Fanzones #MLB #baseball #Phillies #Astros #WorldSeries #sports #retail #customization #SilverCrystal #Jerseys #FanzonesFriday
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HISTORY NEVER REPEATS. 

Yesterday, the @nhl and @adidashockey unveiled the highly anticipated second edition of the Reverse Retro jersey program. Started back in the 2020-21 season, Reverse Retro jerseys allow NHL teams to showcase something unique about their history, their city, or simply take the chance to unveil a whole new design and look for their squad.

We’ve been working daily with our #Fanzones partners across the NHL to organize and supply all the new jerseys, letters, and numbers for their team stores to have them ready to go for this very exciting launch. We can’t get enough of this brand new collection, and can’t wait to see a whole fresh set of custom jerseys across NHL arenas this season.

From Senior Director at Adidas Hockey Dan Near: “The first iteration of Reverse Retro was one of the most popular uniform launches of all time. Fans couldn’t get enough of not only their team’s jersey but the nostalgia and storytelling leaguewide. In 2022, we’re doubling down on the design formula – Your Colors, Your Retros, Remixed – and once again seeking to bring the magic of the sport to Gen Z and fans around the world.”

Teams will only be wearing these jerseys for select games this season, but after checking out the full batch, you’ll agree that fans will be talking about these designs for years to come in their markets.

Want to get your hands on a Reverse Retro jersey? You can pre-order yours today from your official team store, or pick one up in store once they’re available on November 15th.   

(🎥: @adidashockey)

#Fanzones #FanzonesFriday #NHL #adidas #ReverseRetro #Hockey #Customization #Sports #Retail #RetailEntertainment #Customization #Apparel #SilverCrystal
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Happy #FanzonesFriday!

A few weeks back, our #Fanzones partners at the @edmontonoilers placed players 1jackcampbell, @kaileryamamoto, and @foegdaddy96 working undercover in their brand new retail store at Rogers Place, ICE District Authentics.

Check it out as some very lucky fans got the chance to meet their heroes, even if they didn’t realize who was helping them out at the time. While the disguises didn’t last very long, the memories certainly will for these fans as they got a special opportunity to check out the Oilers’ new retail hub for the very first time. The players even got a hands-on look at our #Fanzones customization technology, making use of our jersey press to customize those classic Oilers jerseys. ✅

Oilers fans, you don’t want to miss out on this brand-new shopping experience this season. Make sure to check out @icedistrictauthentics at 10336 103 St NW, just across from Rogers Place. You can also find more information on their website right HERE: https://lnkd.in/gYuazZVg

***Due to Instagram posting limits, we could not share the entire video. To view the whole thing you can head to our LinkedIn page HERE: https://bit.ly/3MB4JVY***

(🎥: @edmontonoilers)

#Fanzones #FanzonesFriday #Oilers #FanzonesPartner #IceDistrict #RogersPlace #Edmonton #Oil #Sports #Retail #Jerseys #Customization #RetailEntertainment #SilverCrystal
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We spy a #Fanzones! 👀

It was a fantastic Opening Night at the Bell Centre for the @canadiensmtl, earning a thrilling victory vs. their longtime rivals the @mapleleafs. We of course took in all the action, and couldn’t help but notice our eye-catching #Fanzones Roller Coaster make an appearance on last night’s broadcast.

Check it out for yourself as many Happy Habs fans show off their jerseys with our Roller Coaster as the perfect background element. We then got a quick look at the Canadiens Team Store stocked full of #Fanzones customized jerseys. Be sure to pay a visit to Tricolore Sports Boutique at the @centrebell this season for all your custom Canadiens jersey needs! ✅

(🎥: Sportsnet)

#Fanzones #FanzonesPartner #NHL #Sports #Canadiens #Jerseys #Apparel #Customization #MapleLeafs #Habs #OriginalSix #Retail #RetailEntertainment #SilverCrystal
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